moto razr
An iconic design from the 2000s returns to capture the limelight on the global smartphone stage. f°am made this ad that is ringing a bell not only with the fans of folding phones.
Motorola seems to have struck a zeitguised nerve with the launch of this famous flip phone redesign, which promises to combine smartphone slickness with the satisfaction of physically answering and ending a call.
f°am Studio’s design of the launch film captures this physicality in motion and visually in the surface details of the phone. Successfully communicating a rejuvenating energy, the design and subsequence of the single scenes come together in a perfectly exciting and stylish mixture.
Client: Motorola
Creative Agency: Los York
Design & Direction: foam Studio
Music for DC Version: UglyStupidHonest
Motorola seems to have struck a zeitguised nerve with the launch of this famous flip phone redesign, which promises to combine smartphone slickness with the satisfaction of physically answering and ending a call.
f°am Studio’s design of the launch film captures this physicality in motion and visually in the surface details of the phone. Successfully communicating a rejuvenating energy, the design and subsequence of the single scenes come together in a perfectly exciting and stylish mixture.
Client: Motorola
Creative Agency: Los York
Design & Direction: foam Studio
Music for DC Version: UglyStupidHonest
Watch The Film
