PRJ 2020



Film —


        Microsoft Socials
        IBM Think
        Microsoft 365
        Construgglers
        HONDA
        Geist.XYZ        
        Maxon Influencers
        motorola razr
        Covestro

Still —


        NEW TENDENCY
        IKEA @ Space 10
        BIAS
        Arctic Paper
        Connector

Objects —


        AUVOTs
        Material Matter
        Bagashi
        Explorations

Info


I'm a freelance Creative Director and Designer currently living and working in Berlin.


Mark

moto razr








An iconic design from the 2000s returns to capture the limelight on the global smartphone stage. f°am made this ad that is ringing a bell not only with the fans of folding phones.

Motorola seems to have struck a zeitguised nerve with the launch of this famous flip phone redesign, which promises to combine smartphone slickness with the satisfaction of physically answering and ending a call.

f°am Studio’s design of the launch film captures this physicality in motion and visually in the surface details of the phone. Successfully communicating a rejuvenating energy, the design and subsequence of the single scenes come together in a perfectly exciting and stylish mixture.





Client: Motorola
Creative Agency: Los York
Design & Direction: foam Studio
Music for DC Version: UglyStupidHonest





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