Honda
![](https://freight.cargo.site/t/original/i/272780869205af0e72d93581b29bc467544e5726ba7c7869aca447c91772bf06/SH040_DC_animatic_opener_0001_Cam_003_0001.jpg)
A Honda Campaign, which we designed and produced together with branding agency Karmarama. To celebrate its third season i decided to edit a DC with a bit of f°am on top.
Honda has always endeavoured to go bold with their product imagery, and have been a progressive brand in that sense. Therefore we are especially pleased to finally make this simple yet striking piece for them together with the great team at Karmarama.
f°am Studio’s concept revolves around several current Honda models on a giant hinged mobile. The pivoting movement of the suspended car platforms creates a spatial choreography providing flow and a sense of freedom.
![](https://freight.cargo.site/t/original/i/5d2542160ab9ca3b94453db18bc285049d54680e87863dddc71aca83f07145f2/SH040_DC_animatic_13_Cam_003_0080-3.jpg)
![](https://freight.cargo.site/t/original/i/dd4aec98b253a9d58b073db40c782e6dbd315a37bd9b16731a8ea6f011d1ebfd/ImageGlass_x8uuos40h8.jpg)
Client: Honda
Agency: Karmarama
Production Company: Friends Electric
Design & Direction: foam Studio
Music for DC Version: UglyStupidHonest
Original Pitchframes
![](https://freight.cargo.site/t/original/i/64c03252e0e742152202337e536033a82dc981add56f32b11fde056de59a00de/Mobile-Frames-003_comp.jpg)
![](https://freight.cargo.site/t/original/i/9af1a7ce5437a113a59b81d3a47dfe66e6d1f384d51c962ab8653ee6801f9c13/Honda_W03-LookDev_maw_v04.jpg)
![](https://freight.cargo.site/t/original/i/e33b14c04ed165cb48c0c676bea662f13b2593204f2ec89c59cc9be21e282560/Mobile-Frames-004_comp.jpg)