PRJ 2022



Film —


        Microsoft Socials
        IBM Think
        Microsoft 365
        Construgglers
        HONDA
        Geist.XYZ        
        Maxon Influencers
        motorola razr
        Covestro

Still —


        NEW TENDENCY
        IKEA @ Space 10
        BIAS
        Arctic Paper
        Connector

Objects —


        AUVOTs
        Material Matter
        Bagashi
        Explorations

Info


Co-Founder & Creative Director of someform currently living and working in Berlin.


Mark

Microsoft






Microsoft asked us to highlight the redesign of the 365 mobile suite. By unveiling the redesign of their flagship apps, Microsoft is honing in on becoming a design beacon in the tech world - with a little help from us at f°am Studio hand in hand with Partner Director of Design at Office Nando Costa.



The well known collection of mobile office apps got a fresh makeover that is stylishly minimal and exudes a friendly usability vibe. For the launch of the redesigns we created a film that interprets the impact of the mobile user interface toolkit in everyday life and celebrates the adaptability of Microsoft’s design components for mobile.

The new look of the office apps are part of Microsoft's broader efforts to take mobile productivity to the next level. To celebrate the new appearance of Outlook, OneDrive, Word, Excel and Powerpoint, we developed unexpected playful narratives that artistically tell the story of rethinking how we interact with our mobile devices.

Accompanied by a soundtrack composed by the wonderful people at Zeligsound, the result is a 90 seconds film that marks the start of Microsoft's new instagram account: microsoft_design.


Design and direction: f°am Studio
Client: Microsoft
Music: Zelig Sound



Development











































Film Stills








































Mark