IBM Think
The IBM Think 2018 conference in Las Vegas celebrates the company’s longtime corporate mantra—Think—by convening inspiring experts from disparate fields for a series of workshops, experiences, networking, talks, and education. Partnering with Athletics we developed a series of creative interpretations of the Think wordmark to be used as the identity for the event through a provocative, flexible, and practical system that asks us all to Think.
Conference Identity
![](https://freight.cargo.site/t/original/i/24798141e7b396458a170ad3c97ce48a653334dddc3be25f3b35c3de1e179a24/IBM_Think_Posters.jpg)
![](https://freight.cargo.site/t/original/i/3d7251a59eb970be52361dffac39b98fa13677291d9ea62739dcaae77bb183f3/IMG_4593.jpg)
![](https://freight.cargo.site/t/original/i/d6d138562993b0975914a170c43c93c933f51b159c251a4c44b113c4d0d002c1/THINK-CS_3.gif)
![](https://freight.cargo.site/t/original/i/33e76364f2be4e6ffb3ce9e673fa7ff05f18e7bb9b4d4d8744918faf7378ab61/IMG_4657.jpg)
![](https://freight.cargo.site/t/original/i/f51161a2255381518dc90ef69e079a364da35924749147750b661a46e1bce7f9/IMG_5773.jpg)
IBM Think Identity Package
![](https://freight.cargo.site/t/original/i/b5542372f46a1331eeecd9968f5932316943783d73444d25159e833959ea412b/IBM-Think_07.jpg)
![](https://freight.cargo.site/t/original/i/32bfcf0b82248f2b7b90200df85c6aa21de05563df70945dd5b24fe71f327c64/IBM-Think_09.jpg)
![](https://freight.cargo.site/t/original/i/7d541af945214548966cf88c76117c3b96fd95b9fa6ca58461917e7c55fcd830/Think_Type_001_hek_055_Cam_04_0012.jpg)
![](https://freight.cargo.site/t/original/i/477f645a900775fd93551286a91697b55a9a02802daa4c272416fac0f86b321d/Think_Type_001_hek_056_Cam_03_0003.jpg)
![](https://freight.cargo.site/t/original/i/9d986b1fc5f9055919e4b6b7332e3c6aad6a4742fce8f5e3208f49bc61f38161/Think-Theme-08-Print-hek-03_03-Cam0001.jpg)
![](https://freight.cargo.site/t/original/i/cac40fc5b529a68feef6c868dff20e86f2e19ab60fc0f578ffa70634d3ce3e6a/Theme-08-12k-Comp-Grey-Cam-01-square.jpg)
![](https://freight.cargo.site/t/original/i/8c59191fd2f4c19685ff8834837eabb541b7e8e30347a6f34033bff317215811/Think_Type_001_hek_058_OctaneCamera.jpg)
![](https://freight.cargo.site/t/original/i/2d8fa33dc73d5e735411bc11d6bf977d04898678a4c3911090e64a832695b6f8/Think_Type_001_hek_059_OctaneCamera_1.jpg)
![](https://freight.cargo.site/t/original/i/e5569f358ed1f410e35b388e336dfc73b14d77cf34475743de70a68786744d89/IBM-Think_11.jpg)
![](https://freight.cargo.site/t/original/i/1079d7dd6d2921fc092dbf6e4557a83f07672ccd75435ebe7b8e01361452c617/IBM-Think_13.jpg)
![](https://freight.cargo.site/t/original/i/9f5496c230c838776ad8db0855432486352d2f17b5b60d2b9683608f7b2ee531/ShareX_Ujcbb5aArT.jpg)
![](https://freight.cargo.site/t/original/i/8d5894d163d37d1d0630098fe2e6a65b00e8fd2f3b773961518270e5f8b4f5d9/IBM-Think_17.jpg)
![](https://freight.cargo.site/t/original/i/3f7696db601b7123b0f51df960b8bc3b7925bdc1f7bbd07284c0b00546680aa7/chrome_6ce3FwP1g8.jpg)
![](https://freight.cargo.site/t/original/i/b1424240f0d24ffe91fe023b18c8f9e3bfb109e2c8dcd2d517c38d4eaf114252/chrome_IoH4boKbeS.jpg)
![](https://freight.cargo.site/t/original/i/1ef0cfa41e6816e6be9094e3050dbe0db023e6e999403cae9181ef8d8629269d/IBMTHINK_Sandstorm_005.0007.closeangled.Main.jpg)
![](https://freight.cargo.site/t/original/i/4d6be2d0a85fdccbc40676bd14b0cb69b5d20b17220e58d6a89d3dfedb85351a/Think-Theme-05-hek-Animation_v02b.jpg)
![](https://freight.cargo.site/t/original/i/867fdcaee2b729f34358050cf7af4a0d8637af0d9a828d00391922a82cf72af3/Think-Theme-04-hek-v14_03-Cam0059.jpg)
![](https://freight.cargo.site/t/original/i/0fb0ae9e3e7d5b5083c69c06c41b3b4c6bbe2c0c59695ffe720948eade5a85c9/Theme-04-12k-Comp-White-Cam-02.jpg)
![](https://freight.cargo.site/t/original/i/4c871a70eaea22f105be1a1ad00b7dcb80367dcf5023ac6c0a3aa32d866441d5/chrome_nCgVXvJjR4.jpg)
![](https://freight.cargo.site/t/original/i/21297c73f414591fe5fc99088b57ef916e3549dbd6883864c30ad37603318e88/IBM-Think_03.jpg)
![](https://freight.cargo.site/t/original/i/83df40f778c6aeedbf433aaa5dc8f2e41322f6ce053804e9c541f15f2e262de5/chrome_Vq6jqhsmLx.jpg)
![](https://freight.cargo.site/t/original/i/3fa7f983f00cfbd50bd92dc01aea48f7708b2092e28c6ea77c58580177aaffc0/Think_Type_001_hek_067_Cam_03.jpg)
![](https://freight.cargo.site/t/original/i/aceebc19b932add07d5632b638a87e9201c0958bf210f75ccc42135213b7e6d9/Think_Type_001_hek_063_Cam_04.jpg)
![](https://freight.cargo.site/t/original/i/f8c5373e4789180491badeea3e4b98246dd06f935297502c4e111e97657f2177/ImageGlass_9pH8Zx47Q6.jpg)
![](https://freight.cargo.site/t/original/i/241d9bd61bb0011e1b04df1b34848ea079d531ce2049f7ffc088c038451aa207/Think_Type_001_hek_065_Cam_03.jpg)
![](https://freight.cargo.site/t/original/i/b7e529803054f0adaa6ffb38d909e8dd6c52b573fc917a1a796b19a2580ffdb9/IBM-Theme07_maw_v07_CAM_4.jpg)
![](https://freight.cargo.site/t/original/i/ef32f393d909a4a4e97a0e39d26154836314c1657aadc49f1140f08929f61588/Think_Type_001_hek_070_OctaneCamera_1.jpg)
![](https://freight.cargo.site/t/original/i/8d33a635e2c49614e17ac8fb68680dc50134cf867c94b61f0f93d19cb8febaac/ImageGlass_liWdvA5LJi.jpg)
![](https://freight.cargo.site/t/original/i/8ad965d4023d68ebf0b76dffb1924d0e8448fc79b96cc3eb009f059752d7e007/Think_Type_001_hek_070_OctaneCamera_1.jpg)
![](https://freight.cargo.site/t/original/i/cda034134e7ea5ce0864a54fe30bc1cd03307eecbd2e395db2b03cd6b9b4ca74/Think-Theme-01-hek-v04_02-Cam0002.jpg)
![](https://freight.cargo.site/t/original/i/4372bfc67af3d976823dcff31913107c737c95e278a3f25b89818c95eca39e40/Think-Theme-01-hek-v04_02-Cam0000.jpg)
![](https://freight.cargo.site/t/original/i/95075781c539b1a3a3c76df883b233fe05967e29e8752ccc7c4d52f48c4fec34/Think-Theme-01-hek-v14_02-Cam0017.jpg)
![](https://freight.cargo.site/t/original/i/9e9e6d298b302beefef8923f3e4d0ab30fc071746a661eb0b168339d66cdaf9d/Think-Theme-02-hek-v01-03.jpg)
![](https://freight.cargo.site/t/original/i/66ca4ea44a0dd69e784bf2d48198edb355dc012221513f003b50f4902218ad60/ImageGlass_1rY0W8O4hN.jpg)
![](https://freight.cargo.site/t/original/i/d3d8066804f01c45a9b51b385c1c508efa42cedf8de4b747dfce618eff21cc93/Think-Theme-02-hek-v02-02.jpg)
![](https://freight.cargo.site/t/original/i/006599e6bf20df6e1bde3621c83dc1f616885857c43fa60127f5de358ddb8eaa/Think-Theme-02-hek-v04-03.jpg)
![](https://freight.cargo.site/t/original/i/f699eeef4b893e2b4ff3f6b50d4dc40e7c08669e2738ebe99cd25f2cde7aa414/Think_Type_001_hek_062_OctaneCamera_1.jpg)
![](https://freight.cargo.site/t/original/i/88833f2d781d74627db8db1fb00c79cb20eba30ca15facb7eb95978b29f8c422/chrome_HJHynTR6qG.jpg)
![](https://freight.cargo.site/t/original/i/7b7bfb7b4b422b129ac9616e3f380c462da35457b509b45950a78203e78afafc/chrome_pEVtubIlFw.jpg)
![](https://freight.cargo.site/t/original/i/737b08be4f08fb5d57627e280d7c57c75c8a5b8b200df107fa155c8b453f3118/chrome_QA2nb0Nl2E.jpg)